Communications & Marketing

Re-branding Makes the Invisible Seen Again

The Challenge: An Intelligence Community client contacted Fuel because, as far as its stakeholders were concerned, the client was completely invisible. Only when something negative happened did the client receive attention, and not the type of attention that organizations want.

Our Approach: Fuel helped the client by re-branding the organization — the look, image, voice, and types of messaging were fully recalibrated. Fuel gathered stakeholder views through interviews, identified key brand attributes that were missing or underdeveloped, and helped the client develop a new presence through a complete brand overhaul.

The Result: Stakeholders not only took notice but asked the client to share its communications resources — the Fuel consultants — so they could enhance their own brands and brand awareness.