Communications & Marketing

Straight Forward Communications Rehabilitates Reputations

The Challenge: An organization with a negative publicity profile requested Fuel’s assistance in restoring the confidence of customers and executive stakeholders.

Our Approach: First, our team diagnosed the problem by taking an inventory of existing commitments and mandates and helping the client identify “core services.” With this information in hand, the client was better able to deliver on its promises (a problem in the past). Fuel also helped the client identify and understand the various interests and expectations of its stakeholders.

The Result: Building on that more comprehensive awareness, Fuel and the client mobilized internal and external communication campaigns that targeted those interests and expectations. Fuel developed consistent and straightforward messaging modules, including several reporting templates, to simplify routine communications. Within months, stakeholders were supportive and satisfied by the clarity and frequency of the client’s reporting.