Communications & Marketing

Engaging Stakeholders through Simplified Messaging

The Challenge: A large federal agency was tasked with transforming a sister institution by integrating its analytic processes, establishing best practices, and mapping career paths. However, it had a major communications challenge — its stakeholders didn’t understand its mission.

Our Approach: Fuel worked with the client to craft a communications plan that overcame reflexive resistance by clearly explaining the program’s goals of reform and advancement.

The Result: Success in this effort was dependent upon mobilizing a variety of client representatives — both in government and in consulting firms — to develop a road map that would deliver the client’s desired goals. Fuel’s communications strategy emphasized bridging gaps to create a common understanding of the overarching goal of the program by simplifying and streamlining the client’s messaging.